This company was named and started by Richard Cepek. Cepek was an American off-road motorsports hall of fame member. He was known to go on roading excursions and while on these excursions he realized that there was a need for wider, more durable tires. For this reason, Cepek created his own tire brand, known as Dick Cepek Tires, which is one of the first off-road enterprises. Today, Dick Cepek Tires produces everything from light truck/SUV tires to off-road maximum traction tires, making it the perfect choice for an adventure tire.